Fedeltà al marchio e stili di vita dei consumatori di carne fresca
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£27.18£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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Attraverso le informazioni raccolte, si esplorerà la relazione tra la fedeltà alla marca e gli stili di vita dei consumatori della categoria delle carni fresche mediante un disegno di ricerca quantitativo di tipo descrittivo-correlazionale. I risultati suggeriscono informazioni valide e affidabili sugli attributi psicografici di maggiore importanza per ogni livello di fedeltà all'acquisto di carne fresca, che permettono di ottimizzare la pianificazione del marketing in questo settore.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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