Fashion Marketing: an anthology of viewpoints and perspectives (Routledge Revivals)
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The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972.
This book will be of interest to students of business, economics, marketing and fashion. .
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£27.18
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