Business, Finance & Law      Management

Factores que afectam o crescimento e a sobrevivência das pequenas e microempresas

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Book Details
Language
Portuguese
Publishers
Edições Nosso Conhecimento (29 April 2024)
Weight
0.09 KG
Publication Date
29/04/2024
ISBN-10
6207493656
Pages
52 pages
ISBN-13
9786207493654
Dimensions
15 x 0.3 x 22 cm
SKU
9786207493654
Author Name
Daniel Ndungu (Author)
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As pequenas empresas e as microempresas desempenham um papel importante no desenvolvimento de um país, apesar de não lhes ser dada a devida atenção e de terem sido privilegiadas as empresas maiores e cotadas em bolsa. Este estudo investiga os factores que afectam o crescimento bem sucedido e a sobrevivência das pequenas e microempresas no bairro de Zimmerman, no condado de Nairobi.

O inquérito utilizou uma conceção de investigação descritiva, através da qual as estatísticas descritivas baseadas em tabelas de frequência e gráficos forneceram informações sobre as variáveis demográficas. .

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