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Business, Finance & Law      Management

Exit-Ready Marketing: The 9-Step Framework to Maximize Your Valuation

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Book Details
Language
English
Publishers
Lioncrest Publishing (3 July 2024)
Weight
0.29 KG
Publication Date
16/07/2024
ISBN-10
1544546106
Pages
180 pages
ISBN-13
9781544546100
Dimensions
13.97 x 1.09 x 21.59 cm
SKU
9781544546100
Author Name
Shiv Narayanan (Author)
Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.Read more about this authorRead less about this author
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Exiting a business is a life-changing event for a founder. Yet most founders never get there.

The number one reason? Their revenue isn’t predictable enough. What most founders don’t realize is how close they are to achieving the exit of their dreams.

Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals.

Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors. In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts.

You’ll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation. .

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