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This authoritative and easy-to-read book by Anneliese Schmidt takes the mystery out of Search Engine Optimization and gives people and businesses a plan for how to improve their online profile. This book talks about everything: the basics of topic research, how to build backlinks, and the newest changes to search engines' algorithms.

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This is important for businesses that want to reach people in their area. Learn about the importance of backlinks and know that quality is more important than number.

Anneliese gives you practical advice on how to build a strong backlink profile that boosts the credibility and influence of your website. Mobile optimization is now a must, and this book will teach you how to make sure that your website is not only flexible but also really great at making the mobile experience smooth.

Learn the tricks of social media and how it affects SEO indirectly so you can use platforms to make your online profile stronger. Anneliese Schmidt's knowledge shines through as she breaks down the complicated world of SEO, giving not only academic information but also useful tips that can be used right away.

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