Business, Finance & Law      Management

Estratègies d'èxit per a empreses culturals: Lliçons pràctiques per al lideratge

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Book Details
Language
Catalan
Publishers
3isic Editorial (6 May 2024)
Weight
0.23 KG
Publication Date
06/05/2024
ISBN-10
8494546031
Pages
144 pages
ISBN-13
9788494546037
Dimensions
15.24 x 0.91 x 22.86 cm
SKU
9788494546037
Author Name
Dra. Montserrat Peñarroya Farell (Author)
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Montserrat Peñarroya i Francesc Miralles exposen les claus per navegar els desafiaments del món cultural contemporani. Com a resultat de dècades d'experiència professional i investigació acadèmica, aquest llibre esdevé una guia essencial per a directius i gestors que busquen adaptar i innovar els seus models de negoci en resposta a un entorn canviant.

La COVID-19 va transformar el terreny de joc per a totes les indústries, i el sector cultural no va ser una excepció. Aquest manual detalla les estratègies efectives que han permès a empreses culturals no només sobreviure sinó també florir en temps de crisi.

Amb un enfocament pràctic i aplicable, els autors discuteixen tàctiques d'adaptació, sostenibilitat i digitalització essencials per mantenir la competitivitat. .

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