Estratégias de marketing relacional entre franchisings de café: Sistemas de produção
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Reviews & Ratings
Foram aplicados 384 inquéritos a consumidores que frequentam regularmente a franquia Starbucks e Degas Café. Os resultados mostram que os clientes consomem café mais de três vezes por mês, vêm pela variedade de produtos oferecidos e pelo atendimento.
Conclui-se que nas franquias de café, os serviços e/ou produtos que são comercializados, as novas ofertas e a satisfação dos clientes são de extrema importância para criar uma relação de fidelidade com a marca. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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