ESTRATÉGIAS DE MARKETING DIGITAL: Fatores que influenciam na intenção de compras on-line
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O avanço da tecnologia tem conseguido modificar a forma como as pessoas trabalham, se relacionam e compram, resultando em uma maior proximidade entre os consumidores e as organizações. Nesse contexto, as empresas começaram a utilizar a internet como uma forma de se comunicar com seus clientes, com o objetivo de promover seus produtos e serviços e alavancar as vendas.
Desse modo, entende-se que este livro auxiliará os gestores e empreendedores na compreensão de quais fatores mais influenciam no consumo online. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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