Estrategias de comercialización en la era digital: Caso micro empresas comunales
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El estudio se basa en una muestra censal no probabilística de 23 artesanos, utilizando encuestas personales y cuestionarios como instrumentos. Los resultados revelan una limitación moderada del 0.
538, con un 11% de artesanos empleando estrategias de manera favorable, un 57% de manera medianamente favorable, y un 32% de manera desfavorable. Este libro ofrece ideas sobre cómo inciden las estrategias de marketing digital en los artesanos, permitiéndoles adaptarse a los cambios en el mercado.
comercial. .
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£27.18
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