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Estratégia emergente no contexto (Covid-19) Sector do ferro e do aço Col.: Estudo de caso do sector na Colômbia

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Language
Portuguese
Publishers
Edições Nosso Conhecimento (26 July 2024)
Weight
0.09 KG
Publication Date
26/07/2024
ISBN-10
6207876695
Pages
52 pages
ISBN-13
9786207876693
Dimensions
15 x 0.3 x 22 cm
SKU
9786207876693
Author Name
Jose Luis Ossa Cardona (Author)
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Description
O projeto de investigação do sector siderúrgico é realizado com o objetivo de analisar a força do sector no país colombiano, revendo os pontos fortes (Oportunidades) e fracos (Ameaças), a fim de definir a atratividade do mercado e o seu impacto na economia. Para tal, são utilizadas as ferramentas de análise PESTEL e as cinco forças de Porter, que proporcionam uma visão global e macroeconómica do ambiente.

Uma vez realizado este exercício, pode definir-se que o sector siderúrgico é um dos mais fortes da Colômbia (ANDI, 2018), uma vez que se apresenta como a espinha dorsal do desenvolvimento do país. A pesquisa constatou que este setor é um dos principais fornecedores de matérias-primas para setores fortes como construção, automotivo e hardware (Hadad, 2017), o que conclui que é um setor que gera fortes lucros, tem um forte impacto no mercado, tornando-o agressivo e tende a ter um forte poder de barganha com seus fornecedores e clientes.

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