Erfolgreiche Stakeholder-Gewinnung und Gründungsentscheidungen in einem neuen Unternehmen: Anwendungsorientierte Managementlehre
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Zudem werden Analyseinstrumente für Unternehmens- und Umweltanalysen vorgestellt sowie das Konzept der Stakeholder-Führung beleuchtet. Durch die Erstellung eines Businessplans und die Diskussion verschiedener Alternativen werden die Herausforderungen und Chancen der Unternehmensgründung dargestellt.
Schließlich werden die Vor- und Nachteile des verhaltensorientierten Ansatzes diskutiert und ein Fazit mit Ausblick präsentiert. .
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