Entreprises multinationales: Facteurs influençant la survie des entreprises dans les pays d'accueil locaux ; le cas du Malawi
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Cependant, bien qu'elles soient des marques mondiales à succès, les multinationales ne parviennent pas toujours à survivre dans les pays d'accueil en raison des conditions locales. Le livre examine les facteurs qui affectent les multinationales dans l'intégration des opérations locales.
En outre, il examine l'impact et les stratégies d'une intégration réussie et harmonieuse des multinationales dans un environnement commercial local diversifié. .
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£27.18
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