The MBA digest (MBAd) book on Entrepreneurship and Innovation, I’m introducing to you will cover key topics which I tactically selected from what some world universities offer. This is to give you diverse knowledge and skills related to Entrepreneurship and Innovation.

The contents of the book are also supplemented with their real-world applications to business scenarios. The book is essentially derived from my MBA Digest course on Entrepreneurship and Innovation offered on the Udemy online learning platform.

The covers the following areas entrepreneurship and innovation:1. Key theories and concepts related to entrepreneurship and innovation, such as effectuation theory, innovation diffusion theory, and entrepreneurial opportunity recognition theory.

2. Analyzing the principles of effectuation theory and applying them to real-world entrepreneurial decision-making scenarios.

3. Evaluating the process of innovation diffusion and identification of factors that influence the adoption of new ideas and technologies in the business world.

4. Identification and assessment of entrepreneurial opportunities, and utilizing entrepreneurial opportunity recognition theory to evaluate the feasibility and potential of new business ideas.

5. Development of innovative business models and testing their effectiveness in driving growth and success for new ventures.

6. Assessment and management of the risks associated with entrepreneurship, and the development of strategies for navigating uncertainty and ambiguity in the business environment.

7. Strategies for scaling a new venture and managing the challenges of growth and expansion.

8. The characteristics of successful entrepreneurial leaders and the development of leadership skills for driving innovation and growth in a new venture.

9. Analysis of the relationship between entrepreneurship and corporate innovation, and the development strategies for fostering a culture of innovation within established organizations.

10. The role of entrepreneurship in driving social impact and develop strategies for creating sustainable and socially responsible businesses.

11. The challenges and opportunities of entrepreneurship in a globalized economy, and strategies for expanding into international markets.

12. Various sources of funding available to entrepreneurs, the importance of financial planning and management to entrepreneurs and key considerations for valuation and exit strategies in the context of entrepreneurial ventures.

13. Various ways in which Artificial Intelligence is being applied in business contexts to enhance operations, improve decision-making, and drive competitive advantage, and also the implications of AI on business and society.

14. The key components of a business plan for a new venture, and applied business research.

The book is meant for aspiring entrepreneurs intending to launch a new business, MBA students seeking for condensed and simplified course contents, and business owners wanting to increase their knowledge and skill in the areas of entrepreneurship and innovation. Managing Directors and CEOs seeking to sharpen their skillsets and employees aiming for senior management roles in private and governmental organizations will also benefit from this book.

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