Empresas multinacionais: Factores que influenciam a sobrevivência das empresas nos países de acolhimento local; caso do Malawi
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No entanto, apesar de serem marcas globais de sucesso, as multinacionais não conseguem, na maioria das vezes, sobreviver nos países de acolhimento devido às condições locais. O livro examina os factores que afectam as multinacionais na integração das operações locais.
Além disso, discute o impacto e as estratégias para uma integração harmoniosa e bem sucedida das multinacionais no ambiente empresarial local diversificado. .
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£27.18
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