Belinda Gannaway is a leading thinker and practitioner of EX design. An employee experience strategist, designer, coach, and trainer, Belinda supports global brands, NGOs and growing businesses to innovate and grow with people experience at the heart of everything. In EX by Design – How to Create a Compelling Employee Experience for Competitive Advantage (second edition 2024), Belinda and co-author Emma Bridger explore the multiple dimensions of employee experience. They share a hugely practical framework for designing an overarching EX strategy, as well as specific solutions to improve EX for everyone. From onboarding, to L&D, performance management and much more, these tools and techniques can be applied to any aspect of EX. Belinda includes in the book principles and tools from design thinking, as well as practical case studies. In recent years, Belinda’s work has won a variety of industry awards for innovation and impact. Belinda speaks widely at global events on employee experience and was named one of HR Magazine’s Most Influential Thinkers in 2022.Belinda began her career as a political journalist, working in the UK Houses of Parliament. Having previously also worked extensively in marketing and digital transformation, she is now a director of experience design agency FathomXP. Belinda lives on the south coast of the UK, with her two children and dog. Read more about this authorRead less about this author