Elaboración de un plan de marketing digital: A través de social media para un Centro de Verificación Vehicular en Xalapa, Veracruz
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Ahora bien, el estudio de caso es de carácter descriptivo, explicativo, documental y propositivo, teniendo como principales técnicas de investigación la observación, entrevista y análisis de las fuentes de consulta. El principal resultado de este estudio fue la creación de una página web para en el Centro de Verificación Vehicular C-XL32, en la cual se incluyeron diversos elementos desarrollados en el presente trabajo.
Se llegó a la conclusión de que el plan de marketing digital es indispensable para las empresas que buscan ser competitivas en un entorno cambiante y postpandemia. .
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£27.18
£28.33 -
£10.58
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