El arte de la Newsletter: Técnicas y estrategias para dominar el email marketing
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Ahí estás tú con tu correo, dándole los buenos días y sembrando la semilla de tu marca. De eso trata este libro.
Te voy a contar todo lo que necesitas para crear, gestionar y mejorar tu newsletter. Te lo voy a enseñar de una manera totalmente práctica, paso a paso, todo el proceso: desde la idea para la temática, plataformas en las que alojarla, trucos para captar nuevos suscriptores, vías de promoción, formas de monetizarla, técnicas de diseño, métricas de análisis y herramientas que te ayudarán en tu día a día.
Te lo voy a contar partiendo desde cero y de forma que puedas publicar tu propia newsletter sin necesidad de tener ningún conocimiento previo. ¿Listo para llegar a la bandeja de entrada de tus lectores?.
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