Himanshu Sharma is the founder of OptimizeSmart.com, a UK based digital marketing consultancy that specialises in analytics consultation.Himanshu has more than 15 years' experience in digital analytics and marketing. He helps business owners and marketing professionals generate more sales and ROI by fixing their website tracking issues, helping them understand their customers’ true purchase journey, and helping them determine the most effective marketing channels for investment through one-on-one consultation and/or online training programs.He was nominated for a Digital Analytics Association Award for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.Himanshu is also the author of four best-selling books on analytics and conversion optimisation:#1 Maths and Stats for Web Analytics and Conversion Optimization #2 Attribution Modelling in Google Analytics and Beyond #3 Attribution Modelling in Google Ads and Facebook#4 Master the Essentials of Email Marketing Analytics In addition to these books, he has published more than half a dozen ebooks on Google Analytics and Google Tag Manager, which are available on OptimizeSmart.com.OptimizeSmart.com is one of the world's most popular blogs on Google Analytics. Himanshu also provides digital analytics training and has currently got more than 1k students.Read more about this authorRead less about this author