Effetti dei testimonial delle celebrità: Una prospettiva miope del marketing
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Reviews & Ratings
Questo studio esamina la relazione tra la percezione dei consumatori e gli effetti dei testimonial. Il comportamento d'acquisto dei consumatori è significativamente influenzato dai testimonial delle celebrità.
Per quanto riguarda il presente studio, il quadro proposto è stato dimostrato con alcune analisi inferenziali. Il presente studio è un tentativo di applicare il quadro degli effetti dei testimonial nel contesto indiano, dove gli effetti dei testimonial mostrano la trasformazione dei consumatori in consumatori edonisti.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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