Diversity in der Wirtschaftskommunikation: 36 (Europäische Kulturen in der Wirtschaftskommunikation, 36)
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Nationalität, Alter sowie körperliche und geistige Verfassung. In Bezug auf diese Anwendungsfelder lässt sich ein konstanter Wandel in der Gesellschaft feststellen.
Welche Konsequenzen diese Veränderungen auf die Wirtschaftskommunikation haben und wie Unternehmens- bzw. Marketingkommunikation mit Diversität umgehen, untersuchen die Autorinnen und Autoren dieses Bandes.
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