Business, Finance & Law      Management

Digital Transformation and Innovation in Tourism Events (Routledge Advances in Management and Business Studies)

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Book Details
Language
English
Publishers
Routledge; 1st edition (29 Jan. 2024)
Weight
0.37 KG
Publication Date
29/01/2024
ISBN-10
103222097X
Pages
258 pages
ISBN-13
9781032220970
Dimensions
15.6 x 1.5 x 23.4 cm
SKU
9781032220970
Author Name
Azizul Hassan (Editor)
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The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.

The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.

The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers. .

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