Digital Semiotics: Digitale Produkte und Services mit Zeichentheorie besser verstehen und besser gestalten
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Diese kundengerecht einzusetzen, wird immer mehr zum Schlüssel für das Produkterlebnis und damit zur Voraussetzung für den Produkterfolg. Die moderne Semiotik verbindet Sprachwissenschaft, Erkenntnistheorie, Anthropologie, Psychologie und Sozialwissenschaften zu einem faszinierenden Blick auf digitale Angebote.
Der Autor zeigt, wie Unternehmen diese Erkenntnisse nutzen können und liefert ein praxisnahes Buch für Produktmanager*innen, Marketer*innen, Kommunikator*innen, Designer*innen, Softwareentwickler*innen – kurz: für alle, die für digitale Produkte und Dienstleistungen verantwortlich sind. .
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£27.18
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