DIGITAL MARKETING STRATEGIES: Factors that influence the intention to buy online
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The advance of technology has managed to change the way people work, relate and buy, resulting in greater proximity between consumers and organizations. In this context, companies have started to use the internet as a way of communicating with their customers, with the aim of promoting their products and services and boosting sales.
This book will help managers and entrepreneurs understand which factors most influence online consumption. .
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£27.18
£28.33 -
£10.58
£12.58 -
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£17.13
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