difficultés de préservation de l’indépendance stratégique comment y arriver (développement économique et stratégique)
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Les investissements nécessaires, l’incertitude associée à la technologie et les pressions concurrentielles remettent en cause cependant cet évitement, rendant ainsi bien éphémère l’indépendance stratégique. L’article conclut en soulignant les implications théoriques et managériales des résultats de la recherche.
Mots clés : dynamique concurrentielle, indépendance stratégique, stratégie de l’océan bleu, biotechnologies, Serono. Montréal, 6-9 Juin 2007 1XVIème Conférence Internationale de Management Stratégique.
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