Die Rolle der strategischen Planung für die Leistung von Hotels in Familienbesitz
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Die meisten Hotels werden jedoch nach dem Familienmodell geführt, d. h.
sie werden von Familienmitgliedern und nicht von professionellen Managern geleitet. Dieser Ansatz schränkt die Leistungsfähigkeit der Hotels ein und stellt somit eine Gefahr für ihre Nachhaltigkeit dar.
In dieser Studie wurde untersucht, welchen Einfluss die strategische Planung auf die Leistung von Familienbetrieben in Mombasa hat. .
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