Die Bedeutung kultureller Unterschiede im Geschäftsleben
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Zu diesem Zweck werden die wichtigsten gemeinsamen Faktoren ermittelt, die das Thema Kultur ausmachen. Internationale Geschäftsabschlüsse sind nicht nur grenzüberschreitend, sondern auch kulturübergreifend.
Die Kultur beeinflusst, wie Menschen denken, wie sie kommunizieren und wie sie sich in bestimmten Situationen verhalten. Das Thema Kultur kann sich auf die Art von Geschäften auswirken, die Unternehmen abschließen, und auf die Art und Weise, wie sie mit anderen verhandeln.
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£27.18
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