Der Terminmarkt als Instrument des Kostenmanagements bei Rohstoffen: Die Vorhersage der Kosten für den Hauptrohstoff ermöglicht die gesamte strategische und Marketingplanung des Unternehmens
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£27.18£28.33 -
£10.58
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£16.71
£17.13
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Je nachdem, wie stark die Preise für diese Rohstoffe schwanken, kann die gesamte Marketing- und Strategieplanung stark beeinträchtigt werden. Anhand einer Studie über die Kostenstruktur von McDonald's-Rindfleisch-Burgern, bei der Operationen mit dem Cattle Futures Market genutzt wurden, war es möglich, vorherzusagen, wie hoch die Kosten für diese Burger in der Nebensaison sein würden.
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£27.18
£28.33 -
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£17.13
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