Défendre la défense: - Encadrement de la communication stratégique, de la responsabilité sociale des entreprises et de la construction de la réputation dans l'industrie de la défense américaine
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Reviews & Ratings
Cette recherche vise à mettre en lumière la manière dont les contractants de l'industrie de la défense américaine se représentent eux-mêmes à travers leurs communications d'entreprise - en particulier vis-à-vis de leur réputation nationale présumée et de leurs intérêts perçus en matière de rétablissement de la paix. Plus précisément, je découvre les cadres utilisés par Northrop Grumman et Lockheed Martin dans leurs rapports non économiques pour défendre ou légitimer leurs opérations et leur existence.
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£27.18
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£10.58
£12.58 -
£16.71
£17.13
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