Business, Finance & Law      Management

Deckonomics: Develop presentations that spread ideas, drive decisions and close deals.

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Book Details
Language
English
Publishers
Gatekeeper Press (18 July 2024)
Weight
0.87 KG
Publication Date
18/07/2024
ISBN-10
1662915101
Pages
366 pages
ISBN-13
9781662915109
Dimensions
21.59 x 2.51 x 21.59 cm
SKU
9781662915109
Author Name
Ginger Zumaeta (Author)
🎤 Keynote Speaker | 📖 Author | 🎯 Messaging StrategistGinger Zumaeta helps companies craft what to say to spread ideas, drive decisions and close deals.—-3X Emmy Award winning writer and producer, Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Motive3, a messaging strategy firm specializing in messaging workshops, playbooks, and high- stakes presentation training. Author of Deckonomics: Develop Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world’s largest brands, such as NBC, Coca Cola, Verizon, USBank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Forbes, Inc., Insider, TheNextWeb, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, USBank's Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards and 12 Muse awards for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research.From an award-winning career at NBC to launching a strategic messaging firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories in order to move high-stakes work forward through clear and succinct messaging and presentations that are grounded in narrative story structure and backed by brain science.Read more about this authorRead less about this author
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PowerPoint sits on an estimated 73% of all desktop computers worldwide, and according to one study, corporate America wastes $370 million each day on bad PowerPoints. Slide decks are the lingua franca of business, loaded with templates, bells, and whistles.

But perform a simple Google search on PowerPoint, and you'll find pages upon pages of results offering templates, training, outlines, examples, and even agencies to help with presentations. There are over a million searches a month for presentation-related services on Google.

PowerPoint isn't a hard tool to use, so why are people searching for even more help or turning to competitors like Prezi, Google Slides, Canva, Pitch, and others?What people really need help with is composing a presentation that achieves results. In the knowledge economy, presentations are often the golden ticket that get junior managers into the boardroom, determine whether a project will go forward, and carry the next big idea.

Great presentations inspire confidence and result in a 'yes. ' Bad ones can kill an otherwise game-changing innovation.

Despite slide decks being one of the biggest drains on businesses and people, they're not going anywhere. It's time for that to change.

"Deckonomics" is a step-by-step guide on how to develop succinct, authoritative presentations that result in action and move business forward. .

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