Dealing with Socially Responsible Consumers: Studies in Marketing
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It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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