Das Ansehen von Unternehmen im kamerunischen Telekommunikationssektor
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Während sie sich an klassischen Theorien, Wahrnehmungen und Erkenntnissen zur Unternehmensreputation orientiert, betritt sie interessantes Neuland, indem sie die Unternehmensreputation anhand einer Umfrage aus der Perspektive des Publikums beleuchtet. Sie erhebt nicht den Anspruch, einen ganzheitlichen Ansatz zu diesem Thema zu haben, aber sie schafft die Voraussetzungen für eine interessante und anhaltende Diskussion darüber, was Menschen über die Organisationen sagen, die ihr Leben täglich beeinflussen.
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