Business, Finance & Law      Economics

Customer Experience (CX) Engineering in Aerospace and Defense: : Delivering Winning Value Propositions in a 'New-Game' Landscape

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Book Details
Language
English
Publishers
Archway Publishing (26 Mar. 2024)
Weight
0.76 KG
Publication Date
26/03/2024
ISBN-10
1665754907
Pages
242 pages
ISBN-13
9781665754903
Dimensions
21.59 x 1.68 x 27.94 cm
SKU
9781665754903
Author Name
Dr. Lynn Phillips (Author)
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The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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