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Culture Is The New Leadership: How Great Companies Inspire Millennials, Ignite Performance, and Win the War for Talent.: How Great Companies Inspire ... Ignite Engagement, and Win the War for Talent

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Book Details
Language
English
Publishers
Ivy League Press (22 May 2024)
Weight
0.45 KG
Publication Date
15/05/2024
Pages
237 pages
ISBN-13
9798990734005
Dimensions
15.24 x 1.85 x 22.86 cm
Reading Age
15 - 18 years
SKU
9798990734005
Author Name
Benjamin Ortlip (Author)
In 1990, Benjamin Ortlip walked away from a prestigious position in a highly-respected ad agency. He wondered, “How can a job this good be this bad?!” Puzzled, Ortlip turned from writing for famous brands to writing about the cultures that drove them - the brand inside. What followed was a thirty-year quest to understand what makes people happy and productive in the workplace. Along the way, Ortlip directed projects for The Drucker Institute, Ken Blanchard, John Maxwell, Henry Cloud and Tony Robbins, while shaping culture for companies like UPS, Delta, Salesforce, and Chick-fil-A. Today, Ortlip’s landmark findings are distilled into The Culture MRI®, a system for measuring culture and building a sought-after workplace where employees can be good at something, believe in something, and belong to something.Read more about this authorRead less about this author
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Description
This Changes Everything! For the first time in recorded history, the workforce has reached what Abraham Maslow called “self-actualization” — and it changes everything about how to lead an effective organization! Author Ben Ortlip codifies workplace cultures for some of the most admired companies in the world. In this book, he shares the framework that enables leaders to inspire today’s workers, attract top talent, and build sustainable culture.

· Become a leader who codifies culture· Master the 3Motivators: Craft, Cause & Community· Quantify the value of culture at your organization in terms of actual dollars· Discover the unique drivers of culture where you workCulture is no longer a nebulous concept or an elusive vibe —it’s a new operational discipline that all great organizations manage with scrutiny and vigilance. Culture is the new leadership.

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