Cultural Marketing: As a strategic tool for museums
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Cultural marketing brings together the concept of marketing and that of culture, with the aim of leveraging existing favourable conditions to transform them into sources of culture for society, making their value apparent. In view of this, it is believed that this work will contribute by guiding how cultural marketing can help to increase the visibility and interest of the population in museums; as well as the literature, disseminating and socialising knowledge on the subject, helping future researchers interested in the subject as to possible directions to follow.
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£27.18
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£10.58
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