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Fornece uma estrutura para a integração ética de CRM, apresentando estudos de caso e estratégias que demonstram um envolvimento eficaz com a Geração Z. Além disso, explora as tendências futuras de CRM, incluindo blockchain para transparência e análise preditiva na tomada de decisões éticas.
Este guia é essencial para líderes empresariais e profissionais de CRM com o objetivo de criar confiança e manter a lealdade a longo prazo com os clientes da Geração Z. .
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