CRM ÉTHIQUE: ÉTABLIR LA CONFIANCE AVEC LA GÉNÉRATION Z
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Il fournit un cadre pour l'intégration éthique du CRM, en présentant des études de cas et des stratégies qui illustrent un engagement efficace avec la génération Z. En outre, il explore les tendances futures du CRM, y compris la blockchain pour la transparence et l'analyse prédictive dans la prise de décision éthique.
Ce guide est essentiel pour les chefs d'entreprise et les professionnels de la gestion de la relation client visant à établir la confiance et à maintenir une fidélité à long terme avec les clients de la génération Z. .
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£27.18
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