Malcolm Sproull has dedicated his life since his 40s to figuring out better ways to enthuse more nonprofits to embrace the power of citizen generosity to fund their vital missions. Prior to that he worked in sales and marketing in the corporate and business world. He is a father and grandfather and lives in New Zealand, regarded as one of the most generous countries in the world when measuring money donated to charities by individuals. Born in the south of the country in a region strongly influenced by the culture of Scottish early settlers such as his grandparents, Malcolm is motivated to see the community focus of that culture be retained. When not writing a book, Malcolm is an amateur portrait painter, part time preacher and elder in the Presbyterian Church, public speaker, an advocate at all levels for the global nonprofit sector and enjoys the New Zealand great outdoors. Malcolm migrated north to Auckland with his family in the 1990s but still retains a deep love of the distinctive southern generosity of citizens of New Zealand's South Island. In his book Cracking Generosity he applies his profit-motivated money-making experience from both the commercial and social sectors to guide nonprofits in the building of fundraising enterprises to make their income from increasing amounts of citizen generosity. He designs fundraising enterprises for nonprofits to be sustainable and highly profitable well into the future.“The idea there is some limited capacity that individuals and organisations have already reached preventing them from giving more money to charities than they currently do is more delusion than truth. If you subscribe to this view, you have probably been misinformed.”Malcolm SproullRead more about this authorRead less about this author