Conception de stratégies de marketing social: Questions sociales

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Book Details
Language
French
Publishers
Editions Notre Savoir (31 Jan. 2024)
Weight
0.16 KG
Publication Date
31/01/2024
ISBN-10
6207081196
Pages
100 pages
ISBN-13
9786207081196
Dimensions
15 x 0.58 x 22 cm
SKU
9786207081196
Author Name
Leuni Noralva Medina Preciado (Author)
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L'objectif de ce projet de diplôme est de concevoir des stratégies de marketing social pour sensibiliser au travail de la Croix-Rouge équatorienne. Ce projet de diplôme propose des stratégies de communication qui non seulement motivent les donateurs, mais aussi attirent l'attention des sponsors potentiels.

Des recherches sur le terrain ont été menées dans la ville de Guayaquil, qui ont montré que les gens ne connaissent pas les avantages offerts par la Croix-Rouge pour être donneur de sang. Avec les informations obtenues, nous avons procédé à la conception de stratégies de marketing social qui contribuent à changer le comportement des citoyens.

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