Compreender o marketing universitário, escolher uma escola de sucesso: Universidade na Ásia, crise estudantil e tendências futuras
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Os profissionais de marketing das universidades devem implementar esse plano e acompanhar os resultados. Se os resultados não corresponderem ao objetivo, o gestor do plano de marketing da universidade deve determinar se a culpa é de uma implementação deficiente, de um marketing mix inadequado ou de uma estratégia de marketing tendenciosa.
A direção ou, em última análise, a má medição do mercado. .
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