Comportement du consommateur - Étude comparative des consommateurs ruraux et urbains
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Ce livre explore le comportement d'achat des consommateurs ruraux et urbains, le processus de prise de décision et les facteurs qui influencent leurs habitudes d'achat. L'objectif principal de ce texte est de fournir une compréhension claire et logique des consommateurs et de la manière d'élaborer les stratégies de marketing afin de conserver les consommateurs.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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