Business, Finance & Law      Management

Comportement des consommateurs et consommation d'aliments biologiques: Dans et autour de Mumbai, Inde

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Book Details
Language
French
Publishers
Editions Notre Savoir (21 Mar. 2024)
Weight
0.41 KG
Publication Date
21/03/2024
ISBN-10
6207284445
Pages
280 pages
ISBN-13
9786207284443
Dimensions
15 x 1.63 x 22 cm
SKU
9786207284443
Author Name
Doel Mukherjee (Author)
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Le livre traite d'un aspect du marketing vert. Il envisage le comportement de consommation du point de vue d'un consommateur conscient du développement durable.

Il tente de déterminer comment les consommateurs réagissent à l'utilisation d'aliments biologiques, à leur consommation et aux autres facteurs susceptibles d'influencer leur achat. Il traite également de l'agriculture biologique en Inde, en mettant l'accent sur la ville de Mumbai et deux autres États indiens.

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