Comportamento do consumidor - Estudo comparativo sobre consumidores rurais e urbanos
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Este livro explora o comportamento de compra dos consumidores rurais e urbanos, o processo de tomada de decisão e os factores que influenciam os seus padrões de compra. O principal objetivo deste texto é proporcionar uma compreensão clara e lógica dos consumidores e de como enquadrar as estratégias de marketing de modo a reter os consumidores.
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£27.18
£28.33 -
£10.58
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