Business, Finance & Law      Management

Comportamento do consumidor e consumo de alimentos orgânicos: Em Mumbai e arredores, Índia

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Book Details
Language
Portuguese
Publishers
Edições Nosso Conhecimento (21 Mar. 2024)
Weight
0.4 KG
Publication Date
21/03/2024
ISBN-10
620728447X
Pages
272 pages
ISBN-13
9786207284474
Dimensions
15 x 1.57 x 22 cm
SKU
9786207284474
Author Name
Doel Mukherjee (Author)
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O livro aborda um aspeto do Marketing Verde. O livro aborda o comportamento de consumo na perspetiva de um consumidor consciente do desenvolvimento sustentável.

Tenta descobrir como os consumidores reagem à utilização de alimentos biológicos, ao seu consumo e a que outros factores podem influenciar a sua compra. Trata também da agricultura de alimentos biológicos na Índia, com especial ênfase na cidade de Bombaim e em dois outros estados indianos.

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