Compagnie multinazionali: Fattori che influenzano la sopravvivenza delle imprese nei Paesi ospitanti locali; il caso del Malawi
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Tuttavia, nonostante siano marchi globali di successo, il più delle volte le MNC non riescono a sopravvivere nei Paesi ospitanti a causa delle condizioni locali. Il libro esamina i fattori che influenzano le MNC nell'integrazione delle operazioni locali.
Inoltre, discute l'impatto e le strategie per un'integrazione armoniosa e di successo delle MNC nel variegato ambiente economico locale. .
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£27.18
£28.33 -
£10.58
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