ЦИФРОВЫЕ МАРКЕТИНГОВЫЕ СТРАТЕГИИ: Faktory, wliqüschie na namereniq sowershat' pokupki w Internete
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Развитие технологий позволило изменить способы работы, взаимоотношений и покупок, что привело к большей близости между потребителями и организациями. В связи с этим компании начали использовать Интернет как способ общения со своими клиентами с целью продвижения своих товаров и услуг и увеличения продаж.
Эта книга поможет менеджерам и предпринимателям понять, какие факторы в наибольшей степени влияют на потребление в Интернете. .
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