Business Intelligence and its application in Credit Unions: A study based on the BI project implemented at Sicoob
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The co-operatives of the Brazilian Credit Union System (Sicoob) are part of this challenging scenario. In order to be competitive in the market, these co-operatives need an edge as a means of winning new members and retaining the loyalty of existing ones.
To this end, Sicoob has invested in implementing a BI project in order to boost the business of its co-operatives. This book covers the entire process of implementing the BI project at Sicoob and assesses the importance of the data analytics environment (BI) according to the perception of a group of professionals from the cooperatives that have benefited from the project's results.
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£27.18
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£10.58
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