Brand loyalty and lifestyles of fresh meat consumers
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Through the information collected, we will explore the relationship between brand loyalty and lifestyles of consumers in the fresh meat category by means of a quantitative research design with a descriptive correlational scope. The results suggest valid and reliable information on the psychographic attributes of greatest importance for each level of fresh meat purchase loyalty, leading to optimise marketing planning in this industry.
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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