After decades of false starts, artificial intelligence (AI) is entering the mainstream of society. That is largely due to the rapid adoption of ChatGPT, a service that responds to almost any natural language question with cogent paragraphs.

ChatGPT is the leading example of generative AI -- technology that creates original text, images, video and computer code based on uncovering patterns in training data. The book will explain how generative AI works and how much economic value it could create and will map out the industry value network.

For each value network stage, the book will define the industry, estimate its size, growth rate, and profit potential, identify the most successful participants, and explain how they have achieved their success and where they will compete in the future. The book will conclude with a section on what investors and business leaders should do to make an informed decision on where to place their bets.

What You Will LearnInsights on how best to assemble the resources – whether by hiring a consultant or bringing on board a generative AI expert -- to build, train, and operate company specific generative AI applicationsHow management can brainstorm, evaluate and execute the right opportunitiesConcepts and processes to enable investors to place bets with the highest risk-adjusted returnsWho This Book is ForBusiness and enterprises seeking to get value from generative AI, current or potential suppliers of technology and services to companies that build generative AI, and venture capitalists and public equity investors seeking to make profitable bets on generative AI companies. .