Biens de consommation courante (FMCG) : Une vue d'ensemble
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Reviews & Ratings
Il bénéficie d'une forte présence des multinationales et se caractérise par un réseau de distribution bien établi, une forte concurrence entre les segments organisés et non organisés et de faibles coûts opérationnels. Les biens de consommation à rotation rapide sont inévitables dans la vie de tous les jours.
Il est donc très utile pour les consommateurs de préférer les marques adaptées à leurs besoins. .
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£27.18
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£17.13
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