This book offers an in-depth exploration of fear, examining its crucial role from the dawn of humanity to modernity. It reveals how fear, beyond being a simple instinctive defense mechanism, has acted as a catalyst for cultural, social and technological development throughout history.

The book investigates the biological roots of fear and its role in the fight or flight response, showing how this primitive instinct continues to influence our reactions to threats today. By delving into historical cases and psychological perspectives, the book illustrates how fear has shaped decisions and behavior, highlighting its impact on public policy and personal relationships.

It also offers strategies for transforming fear from an overwhelming paralysis to a motivating force for innovation and personal growth. With an accessible and scientifically rigorous approach, this book is essential for those interested in understanding and redirecting one of the most powerful and pervasive emotions of our species towards human well-being and progress.

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